“What’s Your Virtue?, a company founded by three friends who believe beauty starts from within. We want to remind all women of the simple and virtuous things in life. What better place to start than on your lips?” -whatsyourvirtue.com
A few weeks ago I discovered a up and coming lipgloss brand called LipBliss by the company What’s your Virtue?. I knew immediately I believed in what this company was doing and the message behind it. The purpose is to use positive virtues such as Devotion, Wisdom, Kindness, Generosity, as color names for their lipglosses.
It all started when a woman shopping with her teenage and pre-teen daughter discovered that many cosmetics company and their product names were innapropriate and sending negative messages to girls everywhere. She wanted to create a lipgloss that women could buy and feel good about gifting or buying for themselves.
I LOVE this concept, and would love to see this in more of our cosmetics out there today.
These would be great for woman of any age, the colors are pretty sheer or lightly tinted. They have a minty smell, and a very creamy , long lasting glossy texture.
They contain: castor, cranberry, and safflower seed oils, nourishing peppermint oil, green tea extracts, and moisturizing vitamin E. LipBliss is gluten free, not tested on animals, and contains no parabens.
Go check out the website if you want to find out more information about LipBliss!